How Trust Really Affects Online Shoppers’ Decision To Buy

| Security, White Papers

Your customers are worried about identity theft and payment card fraud this Christmas. And they’re right to be. Symantec’s latest report – ‘How trust really affects online shoppers’ decision to buy’ – based on a survey carried out by YouGov, explores the importance of trust in a customer’s decision to convert and why you need:
• Extended Validation SSL/TLS, which not only proves the credibility of your website, but of your business as well.
• Trust marks, which make it clear to shoppers of every age that you are trusted by a third party.

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