How Much Is Alexa Really Boosting Amazon’s Retail Sales?

By  | December 11, 2017 | Comments Off on How Much Is Alexa Really Boosting Amazon’s Retail Sales?  comments 

Categories: Industry News

Alexa, Amazon.com’s (AMZN) voice technology, is helping consumer brands sell more on Amazon.com, according to a new study by Linc Global (cited by CNBC). The study looked into the purchasing behavior of Amazon Echo owners. Echo is Amazon’s voice-enabled speaker powered by Alexa, and it competes with …


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